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Real Madrid-Fan Clubs
Project Type
Fan Engagement & Revenue Growth:
Driving Point of Sale Growth & Strategic Engagement in the USA
I have led and spearheaded initiatives that enhanced fan engagement and significantly aligned with and supported Point of Sale growth objectives in the USA for a premier entertainment and sports brand. Highlights include:
-Coordinated Watch Parties & Meet and Greets: Increased fan engagement, strengthening brand loyalty in the US market.
-Developed Training Sessions & Networking Opportunities: Offered exclusive insights and fostered valuable connections, enhancing the fan experience and community in the USA.
-Executed Branding Activations & Forged Strategic Alliances: Boosted brand visibility and leveraged partnerships for strategic growth, contributing to the brand’s footprint in the US.
-Increased Sales: Achieved remarkable growth in annual sales, contributing to a consistent Point of Sale growth above 20% per year in the USA.
This focused strategy built a vibrant community of :
-9 million US fans
-Support initiatives that allow engagement with a global audience of 324 million
-19 Official Clubs
+2,000 Super Fans
