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Lifestyle Activations
Project Type
Experiential Marketing & Event Marketing
Leveraging my extensive event management expertise, I partnered with leading Spirit Brands to revitalize spaces like bars, clubs, and sports venues. Through innovative event design and execution, I transformed these locations into captivating environments where patrons enjoyed unique and immersive product experiences, fostering social connections at diverse events.
This strategic initiative delivered significant results:
-Brand awareness: We developed targeted activations that increased brand awareness by 100%, exceeding initial goals.
-Traffic growth: By attracting new audiences and engaging existing customers, we achieved a 40% increase in foot traffic across partnered venues.
-Revenue boost: The engaging experiences we created resulted in a 20% rise in point-of-sale revenue for Spirit Brands at participating locations.
