Amway International

Elevating Brands in the Competitive Arena of Sports Marketing

As a seasoned executive with a rich history of orchestrating high-profile partnerships across the sports industry, I specialize in transforming traditional marketing campaigns into fan-driven, story-telling engagements that captivate audiences and drive results.

Strategic Partnerships and Brand Integrations:

• Athlete Endorsements: With strategic partnerships involving esteemed athletes like Jordi Lllopart and Daniel Plaza, my approach goes beyond traditional endorsements, weaving brands into the athletes' narratives to foster authentic connections.
• Celebrity Collaborations: I bridge sports with broader entertainment sectors by aligning brands with celebrated figures and social media influencers, opening new channels for brand exposure and audience engagement.
• Curated Sports Events: Through exclusive events curated alongside tennis legend Manolo Santana and innovative sponsorships like the ACB Zaragoza shirt deal, I craft immersive experiences that highlight the sport and embed our partners' brands into memorable moments.

Innovative Marketing Solutions:

• Amway Sailing Team Partnership: This collaboration exemplifies how I leverage the excitement of sports to showcase brand values, driving visibility across diverse audiences.
• Branded Financial Products: Introducing a branded credit card represents a pioneering move to integrate sports marketing strategies into consumer behavior, enhancing brand loyalty and ongoing engagement.

Leadership and Strategic Expertise:

As the driving force behind all sports marketing initiatives, I oversee annual investments exceeding US$3 Million, channeling them into ventures that captivate our target demographics and secure a notable return on investment. My strategic vision and meticulous oversight have been instrumental in generating sales surpassing US$2 Million annually.