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Digital Transformation-Madridista Community
Project type
Community Marketing
Customer Loyalty Marketing
Championed North American business development efforts, fostering a thriving digital community of +12 million members (gaining +5,000 daily) through local engagement and exclusive benefits. This included:
-Freemium and Premium Model: Catering to diverse user needs.
-Local Focus, Global Reach: Balancing local relevance with international appeal.
-Joint Marketing Campaigns: Partnering with brands and technology companies for amplified reach.
-Exclusive Offers and Partnerships: Creating unique value for community members.
Fueling growth with 5,000 new members joining every day.
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